A growth partnership to take Hyle Laban from a beloved dessert brand to India's most recognised laban franchise network.
Hyle Laban began with a queue in Dubai and a single spoonful that changed everything. The founding insight has never needed improving:
The brand is a bridge between Middle Eastern tradition and Indian heart — Lou'a, Salankatia, Heba Cake, Koushri and Qashtuta, made accessible, everyday and unforgettable.
Hyle Laban already has the two things most F&B brands never get right — a product people queue for, and a franchise model with real unit economics. The constraint is no longer the concept. It's how fast the country finds out.
A 200 sq ft QSR footprint, no chef dependency and standardised recipes mean Hyle Laban can open where most F&B brands cannot afford to. Every month without a demand engine is a month competitors use to occupy the same malls, campuses and high streets.
Most agencies would sell you consumer marketing alone. For a franchise business that is half the job — and the less valuable half.
Every workstream that follows feeds one or both engines. Nothing in this plan exists for its own sake.
Everything a customer or investor finds when they search the brand — owned, fast and measurable.
Produced by The Reel Factory — our in-house production house, not an outsourced vendor.
Media spend is separate and fully transparent — you own every ad account.
The highest-leverage workstream in this plan — and the one most agencies leave out entirely.
Built on Kynetra — HyperBridge's own product ecosystem, not licensed third-party tooling.
The brand system already exists — this workstream protects it, and makes sure the right people hear about it.
Deployed in bursts around launches, not spread thin across the year.
Content is not subcontracted. It is produced by our own production house — a HyperBridge venture with crews in India and the UAE.
Selected work: Poorvika Mobiles · Velammal · Aachi Global School · Aaladipattiyan · Agaram Foundation — including F&B and consumer brand storytelling.
The technology in this plan isn't bought in and marked up. It is our own product ecosystem — which is why it costs a fraction of what it would as licensed software.
HyperBridge Digital uses technology, content, automation, strategy and vision to solve business problems — then turns the response into systems that scale.
Consumer & F&B brands we've worked with: CavinKare · Aachi · Sri Krishna Sweets · GRT Hotels · Poorvika · Pothys · noon.com
Through Vision Bridge — our executive practice — Hyle Laban gets a fractional Chief Executive, Chief Technology and Chief Marketing Officer inside the business: planning, hiring, systems, expansion strategy and board-level discipline.
At market rate this leadership is ₹4,50,000 per month. We are waiving it entirely in exchange for a 10% equity stake — because we would rather own the outcome than invoice for the effort.
Alignment over billing: if the brand doesn't scale, we don't win.
| Digital Foundation | ₹1,00,000 |
| Content Engine Produced by The Reel Factory | ₹1,00,000 |
| Performance Marketing Management fee; media spend separate | ₹1,05,000 |
| Brand & PR Brand governance, press, creators, founder positioning | ₹75,000 |
| Technology & Infrastructure Includes Franchise Growth Engine | ₹60,000 |
| Fractional C-Suite — CEO, CTO, CMO Waived for 10% equity | ₹4,50,000 ₹0 |
| Monthly retainer | ₹4,40,000 |
Outdoor & Activation: ₹3,00,000 every six months, billed separately.
Total monthly value delivered — including waived leadership — is ₹8,90,000.