A growth partnership to take Hyle Laban from a beloved dessert brand to India's most recognised laban franchise network.
Hyle Laban began with a queue in Dubai and a single spoonful that changed everything. The founding insight has never needed improving:
The brand is a bridge between Middle Eastern tradition and Indian heart — Lou'a, Salankatia, Heba Cake, Koushri and Qashtuta, made accessible, everyday and unforgettable.
Hyle Laban already has the two things most F&B brands never get right — a product people queue for, and a franchise model with real unit economics. The constraint is no longer the concept. It's how fast the country finds out.
A 200 sq ft QSR footprint, no chef dependency and standardised recipes mean Hyle Laban can open where most F&B brands cannot afford to. Every month without a demand engine is a month competitors use to occupy the same malls, campuses and high streets.
Most agencies would sell you consumer marketing alone. For a franchise business that is half the job — and the less valuable half.
Every workstream that follows feeds one or both engines. Nothing in this plan exists for its own sake.
Everything a customer or investor finds when they search the brand — owned, fast and measurable.
Produced by The Reel Factory — our in-house production house, not an outsourced vendor.
Media spend is separate and fully transparent — you own every ad account.
The highest-leverage workstream in this plan — and the one most agencies leave out entirely.
Built on Kynetra — HyperBridge's own product ecosystem, not licensed third-party tooling.
Deployed in bursts around launches, not spread thin across the year.
Content is not subcontracted. It is produced by our own production house — a HyperBridge venture with crews in India and the UAE.
Selected work: Poorvika Mobiles · Velammal · Aachi Global School · Aaladipattiyan · Agaram Foundation — including F&B and consumer brand storytelling.
The technology in this plan isn't bought in and marked up. It is our own product ecosystem — which is why it costs a fraction of what it would as licensed software.
HyperBridge Digital uses technology, content, automation, strategy and vision to solve business problems — then turns the response into systems that scale.
Consumer & F&B brands we've worked with: CavinKare · Aachi · Sri Krishna Sweets · GRT Hotels · Poorvika · Pothys · noon.com
Through Vision Bridge — our executive practice — Hyle Laban gets a fractional Chief Executive, Chief Technology and Chief Marketing Officer inside the business: planning, hiring, systems, expansion strategy and board-level discipline.
At market rate this leadership is ₹4,50,000 per month. We are waiving it entirely in exchange for a 10% equity stake — because we would rather own the outcome than invoice for the effort.
Alignment over billing: if the brand doesn't scale, we don't win.
| Digital Foundation | ₹1,00,000 |
| Content Engine Produced by The Reel Factory | ₹1,00,000 |
| Performance Marketing Management fee; media spend separate | ₹1,05,000 |
| Technology & Infrastructure Includes Franchise Growth Engine | ₹60,000 |
| Fractional C-Suite — CEO, CTO, CMO Waived for 10% equity | ₹4,50,000 ₹0 |
| Monthly retainer | ₹3,65,000 |
Outdoor & Brand: ₹3,00,000 every six months, billed separately.
Total monthly value delivered — including waived leadership — is ₹8,15,000.