HL
Scale-Up Marketing Plan · 2025

Hyle Laban

× HyperBridge

A full-stack plan to scale the brand — content, demand, infrastructure, and senior leadership, under one roof.

Hyle Laban Client
HyperBridge Agency
Prepared by HyperBridge · Confidential Proposal
The Moment

Hyle Laban is ready to scale.

Premium laban has a real moment. Health-forward, traditional-yet-modern — a category hungry for a brand that shows up with craft and consistency. The product is proven. Now it needs the engine.

Category tailwind Health & gut-first beverages are the fastest-growing segment in premium dairy.
Brand gap Few premium, well-marketed laban brands occupy the space — it's wide open.
Readiness Product proven, audience hungry, operations in place. Now the marketing engine.
What Scaling Means

Three things, done together.

01

Brand

Make Hyle Laban known, loved, and recognised — with a visual identity and voice that earns attention.

02

Demand

Turn awareness into orders, repeatably — through performance channels that compound over time.

03

Engine

Build the systems & team that keep it running — so growth isn't bottlenecked by capacity.

The Plan at a Glance

Six workstreams. One system.

WORKSTREAM 01 Digital Foundation ₹1,00,000 Tools & automation the brand runs on
WORKSTREAM 02 Content Engine ₹1,00,000 Always-on shoots: product, testimonials, influencer
WORKSTREAM 03 Performance Marketing ₹1,05,000 Google SEO + Paid + Social acquisition (₹35k × 3)
WORKSTREAM 04 Tech & Infrastructure ₹60,000 Servers & SaaS stack built to scale
WORKSTREAM 05 Fractional Leadership ₹2,00,000 Fractional CTO + CMO firepower
WORKSTREAM 06 Outdoor & Brand ₹3,00,000 High-impact outdoor moments / 6 months
Standard ₹5,65,000 / month recurring  ·  launch offer details on slide 11
Workstream 01

The digital backbone.

₹1,00,000
per month

Everything else plugs into this. The digital foundation is the operating system — it's what makes the rest of the plan possible.

"Everything else plugs into this."

Process Tools & Infrastructure
Marketing & operations automation — flows that run themselves
CRM + customer data — every interaction tracked and owned
Analytics & dashboards — visibility across every channel
E-commerce & ordering plumbing — the buying experience, sorted
Internal workflow tooling — the ops layer that scales with the team
Workstream 02

An always-on content machine.

₹1,00,000
per month
Format 01

Store — Testimonials + Product

3 shoot days / month

Real customers, real product, real locations. The content that drives trust and conversion.

Format 02

Influencer

2 shoot days / month

Curated collaborations — creators who align with the premium, health-forward positioning.

Format 03

Monthly Marquee Shoot

1 day / month

The hero campaign. Editorial quality, brand-defining imagery. The look that anchors everything.

~6 production days a month  →  a steady stream of assets for every channel.
Workstream 03

Turn attention into orders.

₹1,05,000
per month  ·  ₹35,000 × 3 channels
Channel 01

Google — SEO

₹35,000

Own the searches that matter. Organic visibility that compounds — the content that works while you sleep.

Channel 02

Google — Paid

₹35,000

High-intent demand capture. People actively searching for what Hyle Laban sells — intercept and convert.

Channel 03

Social

₹35,000

Paid social + community. Reach new audiences and keep the existing one warm and active.

Media & ad spend (e.g. ₹15,000 + ₹15,000 and above) billed at actuals, on top of management fees.
Workstream 04

Built to handle the scale.

₹60,000
per month

Infrastructure that quietly holds the whole operation together. Production-grade from day one — not upgraded later when it breaks.

Infrastructure scales with volume — no re-platforming surprises at 10x.

Production-grade servers Reliable, fast, monitored — uptime that brands depend on.
SaaS stack The tools that run the store, the ops, and the analytics — all connected.
Uptime & performance Monitoring, alerting, and response. Nothing breaks quietly.
Room to scale Architected for 10x from the start. No rework when growth accelerates.
Workstream 05

Senior leadership, fractional cost.

Fractional CTO

Technology & Product

₹1,00,000

Owns tech, product & data. Ensures the stack is sound, scalable, and aligned to business goals — without a full-time exec salary.

Fractional CMO

Brand & Growth

₹1,00,000

Owns brand, growth & the marketing engine. Sets strategy, drives execution, keeps channels accountable — without a full-time hire.

Director-level firepower without two full-time hires.
Workstream 06

Show up big, in the real world.

₹3,00,000
one-time  ·  every 6 months
6-day production burst

Separate from the monthly recurring investment — outdoor is a brand wave, not a running cost.

Hoardings, outdoor placements, and a concentrated 6-day production run — all timed to create a brand wave that's felt across the city.

Twice a year, Hyle Laban shows up big. The kind of presence that earns attention, builds recall, and gives the digital channels a surge of new audiences to convert.

"The brand wave that fills the digital funnel."

The Investment

Simple, transparent, all-in.

Digital Foundation ₹1,00,000
Content Engine ₹1,00,000
Performance Marketing ₹1,05,000
Tech & Infrastructure ₹60,000
Fractional Leadership ₹2,00,000
Standard — Monthly Recurring ₹5,65,000
+ Outdoor  ·  ₹3,00,000 one-time, every 6 months (billed separately)
3 Month Startup Discount Lock in at the founding rate.
₹2.65L /mo
You save ₹3,00,000 over the first 3 months
Startup Discount (3 months) ₹3,00,000
You pay / month ₹2,65,000
Reverts to ₹5,65,000/mo from month 4 onwards.
The First 90 Days

From setup to momentum.

01
Month 1
Foundation
Stand up tools, servers & digital infrastructure
Onboard Fractional CTO & CMO — strategy locked
First content shoots — product & testimonials
SEO audit, site groundwork, keyword strategy
₹2.65L/mo launch rate
02
Month 2
Engine On
Content cadence live — full shoot calendar running
Paid campaigns launch across Google & Social
Community ramp — social presence activated
First outdoor wave planning & production begins
₹2.65L/mo launch rate
03
Month 3
Momentum
Optimise paid campaigns — scale the winners
Scale winning content formats
First outdoor wave goes live
90-day review — double down on what works
₹2.65L/mo launch rate
Why Us

One partner. The whole stack.

01

Tech + content + performance + leadership — under one roof. No agency juggling, no coordination tax, no gaps between handoffs.

02

Senior operators, not juniors. The people who pitch the work are the people who do it.

03

Systems that compound. Every piece is built to hand off cleanly — you own the engine, not the dependency.

04

Transparent, all-in pricing. One number per workstream. No hidden media markups, no scope creep surprises.

Let's Build

Ready when you are.

1
Align on scope & sign off
Walk through the plan, answer every question, lock the workstreams. One call, one decision.
2
Kickoff + onboarding — Week 1
Team introductions, tool access, infrastructure setup. Day one moving.
3
First content & campaigns live — Week 2–3
First shoots scheduled, paid campaigns briefed, SEO groundwork underway. Results begin here.
hello@hyperbridge  ·  kynetra.dev
Reach out to discuss next steps
Hyle Laban × HyperBridge  ·  Confidential